To kick off the six-week early bird voucher campaign for Lost Shore Surf Resort, we launched “The Lost Surfer” a playful, cinematic social and banner ad series designed to stir curiosity, stoke excitement, and rally foam frothers from every corner of the country. The story follows a lone surfer searching for waves in all the wrong places, only to discover a message in a bottle containing a map to the Lost Shore. His journey unfolds across Scotland’s coastlines, waterways, and landmarks, navigating a whimsical route through iconic settings and classic modes of transport, all in search of the perfect inland break. With bold visuals, snappy copy, and a healthy dose of adventure, this digital-first campaign brought a sense of story and spirit to Lost Shore’s launch, driving engagement and traffic to pre-sale offers.
