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LOST SHORE WAVE CAMPAIGN
CREATIVE PRE-SALES CAMPAIGN STRATEGY Crafted to make waves before the first ripple, this unused pre-sales strategy for Lost Shore Surf Resort was designed to ignite desire, overcome hesitation, and position the resort as a ‘must-visit’ destination. Built around a deep dive into audience personas, seasonal buying patterns, and perceived barriers to entry, our creative framework delivered bold, targeted messaging to engage early adopters and brand-new thrill seekers alike. From coastal dreamers to city dwelling adventurers, we mapped motivations and hesitations, shaping a campaign that made pre-ordering surf and stay vouchers feel like front-row tickets to a cultural event. This wasn’t just about selling a product. It was about building anticipation, claiming status, and making Lost Shore the place to be before it even opened.