ROYAL ZOOLOGICAL SOCIETY OF SCOTLAND
EDINBURGH ZOO GIRAFFE HOUSE GRAPHIC BRAND IDENTITY & WAY FINDING
EDINBURGH ZOO GIRAFFE HOUSE GRAPHIC BRAND IDENTITY & WAY FINDING
A landmark project blending bold visual storytelling with conservation-driven design, the Edinburgh Zoo Giraffe House is a fully immersive experience that captivates and educates visitors. From large-scale sculptural installations to vibrant interior graphics, we developed a cohesive and dynamic environment that transports guests to the African savannah while reinforcing the vital conservation work of the RZSS.
Our work spanned multiple creative disciplines establishing a strong brand identity, crafting an engaging interior narrative, developing seamless wayfinding and signage, and producing standout sculptural and architectural elements. Every aspect was meticulously designed to ensure a unified, visually stunning, and deeply meaningful experience.
GRAPHIC BRAND IDENTITY & WAY FINDING
A bold, distinctive identity unifying all visual elements across the site. The signage and way finding system were carefully crafted to ensure clarity, accessibility, and continuity, seamlessly blending with the environment while maintaining strong conservation messaging.
SITE ASSETS: BATHROOMS, CAFÉ, VEHICLES & MORE
From custom-designed bathrooms and café branding to interpretation boards, sponsor displays, and even vehicle graphics, every detail was thoughtfully executed to extend the visual language of the project. Each element contributes to a cohesive and immersive visitor experience, ensuring a lasting connection between guests and the giraffes’ world.
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