SurFish
Surf and Fish,Salt and Freedom.
SurFish is a design born from the beating heart of the Staunch Industries studio, a reflection of what drives us daily: surf and fish, salt and freedom. It’s a visual homage to the lifestyle we live and the rhythms we follow, shaped by tides, early starts, and long shadows on the water.
This project combines our respect for the salt-soaked rituals of coastal life with the clean, intentional design language we’ve become known for. The SurFish identity is applied across a range of our custom, sustainable garments each one designed for comfort, longevity, and everyday wear.
Built to be lived in, SurFish isn't just a graphic it’s an expression of the Staunch mindset.
Salty. Honest. Made to last.
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